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Here's what you'll learn in this audiobook:
Ch 1: How social media can hurt your kid's future
Ch 2: Common social media mistakes made
Ch 3: What social media posts and strategies impress colleges
Ch 4: What social media posts and strategies impress future employers
Ch 5: Social networks that help you shine online
Ch 6: How and when to privatize your image
Ch 7: How to talk to your kids
Ch 8: How to make a plan together
Ch 9: Case studies from successful students making a difference
Over the past several years, I have had the great opportunity to work with some of the world's best brands. My staff and I developed and implemented techniques to help these companies shine online. And they have! By employing a few social media strategies, these great companies are finding the customers they want and deserve. It quickly came to my attention that my techniques would be valuable to families who are preparing their kids for college. Many kids have no idea how their digital footprint might be viewed by others and how others' perceptions can hold them back.
During a 2013 Kaplan telephone questionnaire, 31 percent of college admissions officers said that they did visit applicants Facebook and other social media pages to gain more information on the student. Thirty percent said that they had encountered information on social media that had a negative influence on an applicant's chance of being accepted. This goes to show that anything we put online, no matter how long ago, can be brought up on the first page of Google results and we need to be vigilant on what we allow others to see.
In this book, you will receive the same strategies I've used to help many successful companies, but tailored to students and future leaders, to help them impress colleges and future employers.
- Sales Rank: #125138 in Audible
- Published on: 2015-04-17
- Format: Unabridged
- Original language: English
- Running time: 209 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
Superior in many ways
By Dr. J of The Social Network Show
There are many sources of information about staying safe online. Two things set Josh Och’s Light, Bright and Polite: Use Social Media to Impress Colleges and Employers apart from most.
First, he goes into detail regarding privacy settings on various social networks and apps. He has gone to the safety and security managers of most of them for first-hand, detailed explanations of how to customize privacy settings. This includes describing in plain words how spammers and scammers work. Following his advice, such as to regularly search deeply for your name and details on search engines, will put you in the driver’s seat when it comes to your online reputation. He gets specific on how to manage what information is available to others, for instance explaining the Activity Log on Facebook where you can survey everything you have ever posted on fb and remove what you have reconsidered.
Second, he is full-bore PRO social media networks. None of the stay away from them, impossible-to-follow advice. Taking the view that a good offense is the best defense, Josh promotes building an impressive online portfolio, with guidance about what personal information it is best to omit. In doing so he makes creating one’s digital presence a project to work at proactively, with enthusiasm and savvy, rather than a playground in which to entertain friends and shock strangers by being ridiculous.
Yet I wonder if being perpetually light, bright and polite comes at a cost. How much meaningful public dialogue can be included in a blog, for instance, that always contains content that “is very easy to agree with (not dramatic or controversial)”? It might be good advice for the 13 to 20-something age bracket who are seeking to look good to everyone, but if top universities could fill every incoming class with valedictorians and are looking instead for interesting people (as Alan Katzman of Social Assurity LLC was told in researching the topic), writing only what is very easy to agree with could wind up sounding so vanilla as to be not very interesting after all. Even moderation needs to be in moderation!
Josh Ochs presents a wonderful array of ways to make social media networks work for you, rather than against you, whether you will be submitting an application to a university or to an employer. The book directs you to many additional resources available on his website, such as assessments of new apps as they appear. Josh runs a tremendously efficient operation! You can hear Josh discuss Light, Bright and Polite: Use Social Media to Impress Colleges & Employers with me on The Social Network Show: http://thesocialnetworkshow.com/?p=9737
1 of 1 people found the following review helpful.
Full of real-life tips and best practices from countless young success stories
By J. Blake
I'm not a parent, but I know that the lives of my young nieces will be greatly impacted by how they use social media - for better or for worse. I bought this book with them in mind, but as I read it I also found many of the chapters to be valuable for students and job seekers of any age or experience. Thinking about the social media "branding" of some of my long-time contacts, it's easy to see the end result of using social media without a strategy to ensure your personal brand is presented in a consistently positive light. We all have those friends who are social media cautionary tales; this book provides teens and parents with a comprehensive, no-nonsense road map to avoiding a similar social-media fate.
For me, the key takeaway from reading this book is the concept that social media users (kids and adults alike) are branding themselves at all times, whether they realize it or not. Understanding this critical message can help you and your child take a more holistic approach to establishing and managing social media reputation. Whatever your age or position in life, make sure that the branding you choose reflects who you are and are striving to be, and will still be true for you in the years to come. That's one piece of sound advice from a book that is overflowing with thoughtful and effective tactics that can be implemented immediately. Keep it Light, Bright and Polite!
1 of 1 people found the following review helpful.
A must have book on social media usage for young people.
By Palle
In fact, the book is not just for young people. Adults of all ages can benefit from reading this as well. What I really like is how the book organizes the various chapters. First, it talks about how social media can hurt you or your kids future. In the sub-chapter "Making my case" the author lays out a number of subjects to avoid in social media posts, some of those most people would not have thought of. The book then covers the proper way to write posts that will put the writer in a positive light with the reader. Ideas for both everyday posts and posts to impress future colleges or employers are provided. The book then digs deeper into how social media can be used to make you shine. I bought one copy of the book for myself, and now after having read it I plan to get a second copy for my grandchild who is turning 14 in July. I'm giving the book the highest rating since the writing is easy to understand, and since the subject matter is so important. You don't want anyone or anything in your family to be exposed in a negative way on social media, and this book tells you how to avoid that. Well done Mr. Ochs.
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